INDIGENOUS GOODNESS REIMAGINED

Kodo Cookies are a wholesome reinterpretation of an age-old Nepali grain Kodo (fingermillet) transformed into a nourishing, guilt-free indulgence. Millet has been a staple of highland diets for generations due to its resilience, versatility, and deep cultural roots in rural communities.Infused with organic jaggery instead of processed sugar, Kodo Cookies are not only tasty but also reflect a commitment to health, sustainability, and local economic empowerment.

WHY KODO COOKIES ARE SPECIAL

100% gluten-free and rich in calcium, iron, and fiber Sweetened with mineral-rich jaggery, not refined sugarfree of preservatives, artificial flavors, or color inspired by ethnic culinary traditions of the mid-hills

SOURCE-TO-BITE TRANSPARENCY & FAIR TRADE

Pahadi sources Kodo millet from female-led cooperatives in Baglung, Rukum, and Gulmi regions known for chemical-free farming. These collectives are empowered through consistent income, training in food hygiene, and entrepreneurial support.

Pahadi's QR-enabled traceability system ensures full transparency

This transparent model creates a sense of relationship between consumer and creator from the hands of the hills to the urban shelf.

PRODUCTION & CRAFT BAKING PROCESS

ECO-SMART PACKAGING & QR CODE FEATURES

HERITAGE & CULTURAL RELEVANCE

Jethobudho Rice, literally meaning "Elder Grandfather Rice," is a rare and culturally revered heirloom rice variety indigenous to the hills of Nepal. Cultivated for centuries in the terraced paddies of Lamjung, Gorkha, and Tanahun, this rice carries a deep�rooted legacy — once reserved for royal feasts, special pujas, and festivals. It’s a symbol of abundance, longevity, and respect toward ancestral wisdom in food practices. This particular strain is cherished for its: a) Distinct aroma similar to basmati but naturally occurring b) Long, slender grains that turn fluffy and soft when cooked c) Earthy taste with a nutty undertone d) High tolerance to cold, rain-fed farming, and low chemical dependency

ETHICAL SOURCING & TRANSPARENT PRODUCTION

Pahadi Foods collaborates directly with farming cooper￾atives in high-altitude villages to ensure ethical sourcing and fair trade pricing. Farmers are trained in natural farming techniques, such as composting, organic pest deterrents, and rain-fed irrigation systems. Each batch of Jethobudho is mapped via a QR-based traceability system developed by Pahadi’s in-house digital transparency initiative. Upon scanning the code, consumers can: ▪ Trace the exact origin of the rice field (village, altitude, GPS data) ▪ Meet the farmer or cooperative involved ▪ Learn about the sowing, harvesting, and drying process ▪ Understand the environmental conditions that shape the flavor This transparency not only builds consumer trust but also dignifies the farmer’s role in the food chain.

PRODUCTION PROCESS: FARM TO STOR

Post-Harvest Processing

Quality Assurance: Pahadi has established a Quality Control Lab and team that performs

Smart Packaging with QR Code Integration

▪ Every pack of Jethobudho Rice includes a scannable QR code that: • Provides product traceability • Features a short video story of the farmer and origin region • Displays lab test certificates (residue-free, heavy metals, etc.) • Shows eco-footprint and environmental impact details This smart-packaging initiative aligns with global food traceability trends and enables consumers to make informed, ethical choices. ▪ Retail Reach and Visibility • Jethobudho Rice by Pahadi is now available across: ◦ Departmental chains like Bhatbhateni, Big Mart, Salesberry, and Metro Mart ◦ Online platforms including PahadiFoods.com, Daraz, and SastoDeal With attractive eco-friendly packaging and engaging QR-linked storytelling, Jethobudho is positioned not just as food — but a heritage product for conscious, premium consumers. ▪ Brand Promise: From the hands of mountain farmers to your kitchen, Jethobudho is more than rice – it’s the taste of heritage, honesty, and Himalayan purity— Pahadi Foods

From the Cold Valleys of Karnali

Jumla Simi is a native variety of white beans grown at altitudes above 2,300 meters in the remote valleys of Jumla, in Nepal's Karnali province. This high-altitude region — with its clean air, glacier-fed streams, and pesticide-free soil — gives the bean its signature creamy texture and superior nutritional value. Historically grown as a winter staple, Jumla Simi is rich in protein and fiber and serves as a vital source of nourishment in one of Nepal’s most climate-resilient food cultures.

FARMER-LED HARVEST, PURE & TRANSPARENT

Farmer-Led Harvest, Pure & Transparent Pahadi has partnered with farming groups in Sinja and Chandannath valleys, providing them with post-harvest training, seed selection support, and procurement at premium pricing. Through the QR-powered traceability system, every pack of Jumla Simi can showcase: 1. Origin coordinates and terrain profile 2. Farmer interviews and traditional farming methods 3. Seed lineage and agroecological data 4. Post-harvest drying and packaging steps This not only educates the customer but helps preserve agro-biodiversity and seed sovereignty in Jumla.

Processing & Quality Control

DIGITAL TRACEABILITY AND NUTRITION INFO

The QR code gives consumers access to:

Market Presence & Impact

Jumla Simi is gaining popularity in:

Brand Promise

Jumla Simi is not just a bean — it’s a pulse of the Himalayas. With every bite, you nourish yourself and empower a mountain farmer— Pahadi Foods